Greater Zhangjiajie Goes Global: 15 Policy Measures, 8 Inbound Routes & Brand Identity Unveiled — Private Tour | Zhangjiajie Travel China
Published: Jul 23
Author: jing xiangyin
The following news articles were compiled through web search. Each article includes its title, publication date, source, and original link.
Article 1: Hunan Releases 15 Policy Measures to Support the Greater Zhangjiajie International Tourism Area
Date: July 23, 2026 | Source: Hunan Daily · New Hunan Client (Reporters Deng Zhengke, Liu Tao) | Original Link: https://so.html5.qq.com/page/real/search_news?docid=70000021_2296a620b1a09452
Full Text:
On July 23, the Greater Zhangjiajie International Tourism Area Construction Work Promotion Meeting was held in Changsha. At the meeting, the Hunan Provincial Department of Culture and Tourism, the Provincial Development and Reform Commission, and the Provincial Department of Finance jointly released the Several Measures to Support the Construction of the Greater Zhangjiajie International Tourism Area.
The 15 specific policy measures cover six key areas: strengthening infrastructure construction, scenic area revitalization and upgrading, brand promotion and communication, expanding domestic and international visitor markets, cultural heritage preservation and utilization, and tourism talent team building. From the policy guarantee level, these measures clarify the focus areas for the construction of the Greater Zhangjiajie International Tourism Area in the next two years, specifically addressing "what to do and what results to achieve."
Infrastructure Boost: Railways, Highways & Air Routes
Railway expansion: Accelerate the construction of the Tongji Railway, push for the commencement of the Qianji Railway, include the Huai-Guilin High-Speed Railway in the national "15th Five-Year Plan" railway development plan, and fast-track the launch of the Lizhang Railway survey and design bidding.
Highway upgrades: Support the construction of G6025 Dongkou-Tianzhu (Hunan-Guizhou border), G6521 Tongren-Tianzhu (Hunan section), and G60 Shanghai-Kunming Loudi-Dongkou expansion. Accelerate preliminary work on the Xudong, Chenfeng, Sangci, Zhangtao, Zhangyuan, and Sanghe expressways.
Air route expansion: Support increasing flights to domestic hub cities including Guangzhou, Beijing, and Shanghai. Expand international inbound routes to South Korea, Thailand, Vietnam, Singapore, Malaysia, Indonesia, Russia, Europe, and the Americas. Research and support international (regional) passenger air routes entering and exiting the Greater Zhangjiajie International Tourism Area.
Service area upgrades: Support the functional, distinctive, and artistic transformation of highway service areas, highway cultural tourism stations, tourism scenic route facilities, and tourism leisure districts.
Why This Matters for International Visitors
These infrastructure upgrades directly address the biggest pain point for foreign tourists visiting Zhangjiajie — connectivity. More flights from key inbound markets, faster rail links between Zhangjiajie and surrounding destinations (Fenghuang, Guilin, Guiyang), and improved highway networks mean shorter transfer times and more seamless multi-city itineraries.
If you're planning a Zhangjiajie 5-Day, 4-Night Tour, these upcoming infrastructure improvements will make it even easier to combine Zhangjiajie with Fenghuang Ancient Town, Guilin, or other Greater Zhangjiajie destinations in a single trip.
Article 2: Greater Zhangjiajie International Tourism Area Releases First 8 Inbound Tourism Routes
Date: July 23, 2026 | Source: Xiaoxiang Morning Herald · Morning Video (Reporter Wang Lijiao) | Original Link:https://new.qq.com/rain/a/20260723A0BHLI00?refer=cp_1009
Full Text:
On July 23, the Greater Zhangjiajie International Tourism Area Brand Identity Launch Event was held in Changsha. The Hunan Provincial Department of Culture and Tourism released the first 8 inbound tourism routes for the Greater Zhangjiajie International Tourism Area, precisely targeting global visitor markets and showcasing the "More Than Wonder" mountain and cultural charm to the world.
Relying on Hunan's airport network reaching 113 cities directly and 15 international and regional cities, the 8 routes divide the global market into six major regions — Northeast Asia, Southeast Asia, Europe-America-Australia, Russian-speaking countries, Middle East & Africa, and Hong Kong/Macao/Taiwan — creating a "one market, one dedicated route" precision product matrix.
The first batch of 8 routes links 13 core counties within the Greater Zhangjiajie International Tourism Area. The second batch will cover 21 counties, eventually achieving full coverage of 38 counties.
All routes are now live on major OTA platforms, supporting multi-language display and multi-currency payment with 29 foreign currency settlement options. Simultaneously, the routes link up with head tour operators in each of the six markets through on-site inspections, dedicated presentations, chartered flight引流, and other diverse methods to comprehensively expand inbound tourism channels.
The 8 Routes at a Glance
Route
Market
Theme
Duration
Key Destinations
1
Northeast Asia (Japan & South Korea)
"Peak Climbing & Filial Piety Journey"
5 nights / 6 days
Zhangjiajie Avatar peaks, Glass Bridge, Bailong Elevator, Fenghuang, Furong Town
2
Southeast Asia
"Cool Escape & Cultural Discovery Journey"
7 nights / 8 days
Zhangjiajie 22°C mountain breezes, Miao-Dong long-table banquets, Fenghuang
3
Europe · America · Australia
"Peak Forest Outdoor Adventure Journey"
3 nights / 4 days
Avatar Hallelujah Mountains原型, hiking, glass skywalks
4
Hong Kong · Macao · Taiwan
"Cross-Province Mini-Vacation Journey"
4 nights / 5 days
Zhangjiajie + Chuanhe Cover + Tongren Canyon + Border Town Chadong (3 provinces in 1 trip)
5
Russian-speaking countries
"Forest Wellness & Lung-Cleansing Journey"
3 nights / 4 days
Cloud-sea forests, TCM therapy, mountain hot springs, full Russian-language service
6
Chinese diaspora youth
"World Heritage Geological Study Journey"
3 nights / 4 days
Geological field study, intangible cultural heritage workshops, Red tourism education
7
Middle East & Africa
"Mountain Secret Realm Resort Journey"
6 nights / 7 days
Peak forests, ancient towns, pastoral landscapes — family or business-visit combo
8
Zhangjiajie-Langshan-Guilin (ACE Route)
"World-Class Landscape Corridor"
6 nights / 7 days
Three World Natural Heritage sites: sandstone (Zhangjiajie) + Danxia (Langshan) + Karst (Guilin)
Visa-Free Access: The Gateway Just Got Wider
Japan and South Korea enjoy visa-free entry — arrive and go. Check our complete China Visa-Free Guide: 50 Countries to see if your country qualifies.
How LynxTravel Matches Up
Many of these official routes overlap with what we've been offering for over a decade. Our core Zhangjiajie private tours — from the 1-day National Forest Park tour to the comprehensive 5-day deep dive — already cover the Zhangjiajie segment of every official route listed above.
The difference? The government just confirmed what we've been doing since 2014 — Zhangjiajie is the anchor of China's inbound tourism future. Now they're extending the route map beyond Zhangjiajie to Fenghuang, Langshan, and Guilin, and we're ready to take you there too.
Article 3: Greater Zhangjiajie Brand Identity Unveiled — Logo, Slogan & Digital Hub Launched
Date: July 23, 2026 | Source: Red Net Moment News (Reporter He Chao) | Original Link:https://so.html5.qq.com/page/real/search_news?docid=70000021_0266a61e55b34952
Full Text:
On July 23, the Greater Zhangjiajie International Tourism Area Brand Identity Launch Event was held in Changsha. The Hunan Provincial Department of Culture and Tourism officially released the Greater Zhangjiajie official promotional video, brand LOGO and slogan, and the online "Planet Number" (星球号) on Ctrip.
Two Slogans: One for the World, One for China
International slogan: "More Than Wonder"
Zhangjiajie's mountains stop everyone who sees them in their tracks — but the Greater Zhangjiajie area offers far more than that first breathtaking moment. Mountain clouds, morning mist, ancient village cooking smoke, riverside evening songs... These are the lingering echoes that stay in your heart long after the initial wonder fades.
Domestic slogan: "仙境张家界，神秘大湘西" (Fairyland Zhangjiajie, Mysterious Greater Western Hunan)
"Fairyland" represents forty years of brand heritage. "Mysterious" captures the infinite imagination that unfolds once you lift the veil.
The Logo: A Single Character That Holds Everything
The brand LOGO is the Chinese character "仙" (xiān, meaning "immortal/fairy"), rendered in ink-wash brushwork. Within its strokes, the character "山" (mountain) and "人" (person) are hidden — mountains within people, people walking alongside mountains. It's a visual annotation of "people and mountains interdependent, hidden within a fairyland."
The brushwork draws inspiration from Wu Guanzhong's ink landscape painting style — expressive, fluid, with虚实相生 (virtual and real giving birth to each other).
But the logo also encodes the full geography of Greater Zhangjiajie: Zhangjiajie's wonder (奇), Western Hunan's mystery (秘), Huaihua's charm (韵), Shaoyang's elegance (秀), and Changde's spirit (灵) — five distinct temperaments woven into every stroke.
Ctrip "Planet Number" Goes Live
The Greater Zhangjiajie International Tourism Area's "Planet Number" has launched on Ctrip, integrating the region's scenic landscapes, folk culture, and unique resources. It offers multi-language deep-play guides, attraction tickets, specialty accommodation, and long-haul vacation products.
Open Ctrip, search "Hunan" or "Zhangjiajie" — no matter where you're from, you can explore "Greater Zhangjiajie" like a local.
Article 4: Greater Zhangjiajie International Tourism Area Work Promotion Meeting Held in Changsha
Date: July 23, 2026 | Source: Red Net · Zhangjiajie Station (Reporters Li Chengyi, Tuo Xingliang, Ding Ye) | Original Link:https://zjj.rednet.cn/nograb/646941/68/15151198.html
Full Text:
On July 23, the Zhangjiajie Municipal Government held a meeting to specifically coordinate the preparation work for the 2025 Hunan Province Football League (Xiangchao) Zhangjiajie Division. Municipal Party Committee Deputy Secretary and Mayor Wang Hongbin presided over the meeting and delivered remarks.
The city is actively preparing for the 2025 Hunan Province Football League, adhering to principles of fairness, justice, openness, and transparency. Through screening across enterprises, schools, and social clubs, 50 football talents have been selected and begun training. Other preparation work is proceeding in an orderly manner.
Wang Hongbin pointed out that hosting the Xiangchao Zhangjiajie Division is an important task deployed by the provincial party committee and government. It holds significant meaning for showcasing Zhangjiajie's sports development achievements and boosting Zhangjiajie's sports tourism development. Relevant departments must高度重视 (attach great importance),认真谋划 (plan carefully), and ensure the event is held to a high standard with distinctive Zhangjiajie characteristics.
Sports Tourism: A New Dimension
This is part of a broader trend — Zhangjiajie is positioning itself not just as a sightseeing destination, but as a full-spectrum tourism experience hub. From the Avatar mountains to sports events, cultural festivals, and wellness retreats, the "Greater Zhangjiajie" concept is expanding what visitors can do beyond just looking at rocks.
🎯 What This Means for You
The bottom line: Hunan Province is putting serious political and financial weight behind making "Greater Zhangjiajie" China's next world-class inbound tourism destination. The 15 policy measures, 8 official inbound routes, and brand identity launch all happened on the same day — July 23, 2026. This is not a slow rollout. This is a coordinated, high-level push.
For international visitors, three things changed today:
More ways to get here — New rail links, more international flights, better highways
More places to go in one trip — Zhangjiajie → Fenghuang → Langshan → Guilin, all connected
More reasons to come — Visa-free for 50 countries, multi-currency payment on OTA platforms, 29 foreign currency settlement
We've been ready for this since 2014. LynxTravel's Zhangjiajie private tours already cover the core segment of every official route released today. Whether you want the 3-day essentials or the 5-day deep dive, our in-house English-speaking guides and private cars have been delivering these experiences for over a decade.
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